Blue Ocean China Strategy (From Decision to Execution)

Author: Wu Man Lanjiang
Publisher:
Publish Date: 2006-12-01
Features: This book integrates successful blue ocean strategy solutions from China over the past decade. Through an analysis of Chinese enterprise cases, it refines execution tools and proposes Chinese-style blue ocean decision-making and implementation philosophy. Its plain language and localization make it an ideal application manual for Chinese enterprises' blue ocean strategies. The book does not merely explain the rationality of the blue ocean strategy but, instead, starts from the mindset characteristics of the Chinese, explaining terms, defining concepts, citing examples, and emphasizing value discovery while discussing the core ideas of the blue ocean strategy. Its scope exceeds that of any domestic enterprise strategy book; from politics to economics, from management to marketing, from modern management science to traditional Chinese culture, and from organizational systems theory to the basic concepts of organizational design, it comprehensively analyzes how the blue ocean strategy can be formed and effectively implemented in enterprises.
The book's major feature is its empirical analysis, covering case studies of the blue ocean strategy in multiple industries such as the automotive, real estate, software, and telecommunications sectors. It applies the blue ocean strategy to analyze numerous domestic industries while tracing the development of China's market economy over the past decade. More importantly, the book reconstructs the value concept of modern management theory with the blue ocean strategy, providing domestic enterprises with a highly valuable reference text for strategic formulation.