Media Fairness (Are ethical issues really self-evident?)

Author: (USA) Christian et al. (Auth.), Cai Wenmei et al. (Trans.)
Publisher:
Publish Date: 2004-03-01
Features: Modern Communication Translation Series. In a world where symbolic markers are constantly changing and there are no real norms or guidelines, ethical principles seem not to resonate. People outwardly comply with morality and ethics but privately stubbornly believe that it is merely a gilded chain used to deceive the honest. However, for media and media practitioners who are adept at navigating, commanding influence, and timing their actions perfectly, ethics is far from being vague or weak. It not only provides a forbidden scale for daily operations but also establishes a reverent inner judgment. More importantly, all of these come together as a balance and pull, changing the world we live in. If you think this book is just academic research and after reading it, you don’t feel confused, worried, scared, or inspired by the responsibilities of mass communication media, then unfortunately, you haven’t truly understood this book.