Consumer Behavior (5th Edition)

Author: Solomon (USA); Translated by Zhang Shuyang et al.
Publisher:
Publish Date: 2003-06-01
Features: As more and more of us go online every day without consulting anyone, the world is changing—and consumer behaviorism is evolving even faster than the World Wide Web. The fifth edition of this book emphasizes and praises the beautiful new world of digital consumer behaviorism. Consumers and manufacturers are coming together electronically in unprecedented ways. The rapid transmission of information is changing the speed and direction of new trends—especially since the virtual world has allowed consumers to participate in the creation and discussion of new products.