Kotler Marketing Tutorial (6th Edition)

Author: Gary Armstrong (USA), Philip Kotler (USA), translated by Yu Lijun
Publisher:
Publish Date: 2004-10-01
Features: "Marketing Education" 6th Edition, guides students on an exciting and full of new discoveries journey in learning marketing. Its goal is to help students master the basic concepts of modern marketing in a highly enjoyable, relaxed, and practical manner. To achieve this goal, it is essential to constantly seek the optimal balance between the "three pillars" that constitute the content of this book—theory and concepts, operations and applications, and teaching methods. "Marketing Education" presents the latest authoritative theories and concepts in marketing, applies theory to real-life scenarios through vivid examples in marketing operations, and adopts a teaching approach that combines both theory and practical applications. This makes the book not only easy and enjoyable to learn but also highly engaging.