Enterprise Culture Construction

Author: Wang Jipei
Publisher:
Publish Date: 2006-11-01
Features: How to successfully implement corporate culture construction? What are the current misconceptions in corporate culture construction, and what are the root causes behind them? What are the implementation challenges in corporate culture construction, and how to solve them? What must be unified in corporate culture construction, and what are the specific steps? Such questions have long deeply troubled people from all walks of life who are concerned about the growth of small and medium-sized corporate groups in China. In this book, all these questions are answered clearly and effectively. Based on an analysis of the current state of corporate culture construction in Chinese enterprises, the author summarizes the intrinsic roots of the seven major misconceptions in corporate culture construction. Subsequently, he explains the basic concepts and theories of corporate culture, proposes eight practical issues in corporate culture construction, creates a model for corporate culture construction, and elaborates on the methods of corporate culture construction, which are the five "unifications": unifying the mission of the corporate group, unifying the vision of the corporate group, unifying the spirit of the corporate group, unifying the core values of the corporate group, and unifying the VI of the corporate group. The author also points out the specific steps of corporate culture construction, the theories related to the transformation and innovation of corporate culture, and finally presents several typical cases of corporate culture construction in China. This book is the first systematic work in China to elaborate on corporate culture construction, and it is believed to provide effective practical guidance and theoretical reference for the business community and academia.