Blue Ocean China Strategy from decision to execution

Author: Wu Man Lanjiang
Publisher:
Publish Date: 2006-12-01
Features: This book integrates successful blue ocean strategy solutions from China over the past decade. Through an analysis of Chinese enterprise cases, it refines execution tools and proposes Chinese-style blue ocean decision-making and implementation concepts. Its plain language and localization make it an ideal application manual for Chinese enterprises' blue ocean strategies. The book does not merely explain the rationality of the blue ocean strategy; instead, it starts from the thinking patterns of the Chinese people, explains terms, clarifies concepts, and cites examples. Based on discussing the core ideas of the blue ocean strategy, it emphasizes value discovery. The scope it covers exceeds that of any domestic enterprise strategy book; from politics to economics, from management to marketing, from modern management science to traditional Chinese culture, from organizational systems theory to the basic concepts of organizational design, it comprehensively analyzes how the blue ocean strategy can be formed and effectively implemented in enterprises.
The book's major feature is its empirical analysis. Its content includes case studies of the blue ocean strategy in multiple industries such as the automotive, real estate, software, and telecommunications sectors. Tracing the development of China's market economy over more than a decade, it applies the blue ocean strategy to analyze numerous domestic industries. More importantly, the book reconstructs the value concept of modern management theory with the blue ocean strategy, providing domestic enterprises with a highly reference-worthy text for strategic formulation.