Tourist Attraction Marketing

Author: Li Hong, Hao Zhenwen
Publisher:
Publish Date: 2006-10-01
Features: This book has the following three characteristics: , it is rich in content, has a complete framework, and a rigorous system. The book comprehensively covers the theoretical system and practical application results of tourism destination marketing, including the basic principles of marketing, practical operation methods, as well as the development and innovation from practice to theory. Second, theory is closely linked with practice. The book uses a large number of actual tourism destination marketing problems and case studies to verify and support the correctness and advanced nature of the basic theories of tourism destination marketing. All the cases in the book are collected and compiled by the authors from various domestic and international channels. These cases and operational methods have significant application value for tourism practitioners and also provide high teaching reference value for teachers and students in tourism schools. Third, it integrates advanced marketing theories from both domestic and international sources, representing a crystallization of collective wisdom. The book has original perspectives, broad material selection, fluent arguments, and a wealth of information. During the writing process, it incorporates a large number of advanced theories and concepts of tourism destination marketing from abroad. Fourth, to facilitate classroom teaching, each chapter includes a chapter introduction, followed by a chapter summary, discussion questions, and exercises. These sections distill the key points, learning focuses, and difficulties of each chapter, making teaching more convenient.