Tour guide speaking skills

Author: Zhang Shuzhe, Gao Xianzi
Publisher:
Publish Date: 2006-10-01
Features: During the writing process of this book, full attention is paid to cultivating students' practical skills, innovative awareness, and learning abilities. It adheres to highlighting the characteristics of tour guide oral communication, employing a combination of key points and demonstrations in the narrative to closely align with the actual operation of tour groups. At the same time, when explaining issues, it emphasizes the integration of theory and practice, fully reflecting the exploratory nature of theory, the comprehensiveness of knowledge, the feasibility of operations, and the principle of practicality. The language is written to be clear and accessible, with a logical structure, enabling students to develop strong verbal communication skills and master advanced tour guide techniques through studying this book. The publication of this book is expected to bring readers new concepts and methods, serving as an excellent textbook for tourism secondary and higher vocational colleges, as well as a supplementary teaching material for training tour guide personnel in various tourism organizations and enterprises. Additionally, it can also serve as a self-study reference for individuals aspiring to work in the tourism industry or travel agency service positions.