Carving a boat is not for the sword

Author: Liu Yisong
Publisher:
Publish Date: 2005-06-01
Features:
Disclosed Information: 70% of small and medium-sized enterprises close down after surviving a five-year boom. As operators, no one wants to repeat past mistakes or embark on a path of total loss. As the saying goes, lessons from failure are more valuable than experiences from success. This book summarizes 99 reasons for the failure of small and medium-sized enterprises from eight aspects: business attitude, investment philosophy, decision-making, marketing, management, etc. The purpose is to help those who navigate the business world avoid some wrong behaviors and grow their enterprises into strong and successful ones. Learning from others' mistakes to find one's own right direction is indeed a form of wisdom.