Pierre Cardin - The Brand Philosophy of the World Fashion Master

Author: (USA) Hoffmann, translated by Qimu
Publisher:
Publish Date: 2003-01-01
Features: Mr. Pierre Cardin was born on July 2, 1922, in Venice, Italy. In 1950, Mr. Cardin founded a fashion company named after himself. In 1953, he launched the first fashion show, officially beginning his career as a fashion designer. After nearly 20 years of relentless effort, Mr. Cardin finally realized his entrepreneurial dream of becoming a world-class fashion designer. His achievements were widely recognized: Mr. Cardin was awarded the highest prize for French fashion design—the Golden Needle Award—three times. To win this award once was already a great achievement for a designer, and to win it three times was even rarer. To this day, no one has surpassed Mr. Cardin in this regard. In 1992, Mr. Cardin held the unique status of being the only fashion design master, and his business accomplishments were equally remarkable. Today, the Pierre Cardin commercial empire has over 400 trademark agency contracts worldwide, with production and sales in more than 130 countries, employing directly a workforce of 200,000 people. It is particularly noteworthy that all these achievements were accomplished under Mr. Cardin’s direct planning and direction—he is the only owner of this massive commercial machine. In the world today, there are few, if any, individuals who combine the roles of a fashion designer and the 100% owner of a brand and company. Mr. Cardin can be said to be one of a kind. Mr. Cardin has a long history with China; he was one of the first to introduce modern fashion concepts to China, and thus became a witness to China’s reform and opening-up.