Pharmaceutical Operation and Management (Secondary Vocational Education)

Author: Zhang Qinde
Publisher:
Publish Date: 2004-12-25
Features: This book takes the pharmaceutical operation and management activities as the main line, integrating relevant knowledge from marketing, enterprise management, pharmacy, law, economics, and sociology. Drawing on modern scientific theories and methods, it combines the practical aspects of pharmaceutical operation and management to study and explore the characteristics, principles, strategies, methods, and patterns of pharmaceutical operation and management activities centered on consumer demand under market economy conditions. It is characterized by professionalism, policy relevance, practicality, and comprehensiveness.
In line with the textbook writing principles for secondary vocational education—“Essentiality, Sufficiency, and Practicality"—to meet the demands of the times and equip students with the fundamental knowledge and basic skills required for high-quality laborers and intermediate-level pharmaceutical professionals, the writing process adheres to the principle of integrating theory with practice. It strives for novel content, a rigorous structure, clear emphasis, distinct features, and a blend of ideological depth, scientific rigor, advanced concepts, inspirational elements, and applicability. The book focuses on cultivating students' legal awareness, quality consciousness, competitive awareness, service awareness, innovative awareness, and professional ethics.
The book consists of 13 chapters, covering topics such as an introduction, pharmaceutical market research, forecasting, and operational decision-making, pharmaceutical operational planning and procurement, pharmaceutical sales, pharmaceutical sales techniques, pharmaceutical market development, pharmaceutical quality management, pharmaceutical pricing strategies, pharmaceutical packaging and trademark strategies, pharmaceutical storage and transportation management, business analysis and evaluation for pharmaceutical enterprises, human resource management, and corporate culture and corporate image. The teaching content is divided into mandatory and elective modules, with practical teaching content included.