Marketing Science (He Yongqi)

Author: Cai Xinrong
Publisher:
Publish Date: 2001-07-01
Features: Marketing Management is one of the "New Series" textbooks. It is based on the authors' extensive experience in teaching and research in the field of marketing, incorporating the latest developments and trends in marketing theory and practice. It references a large number of international marketing classics published in recent years that reflect the new economy and new technological developments of the 21st century. The book also integrates the authors' insights into how to implement the educational principle of "unity of quality, knowledge, and ability" gained through long-term teaching.