Manager's Bookshelf -- Corporate Growth Strategy

Author: David Owen
Publisher:
Publish Date: 2003-04-01
Features: Understand the importance of strategic thinking when planning a company's future development; ensure thorough mental preparation for the company's operating environment; learn how to set strategic goals and forecast business performance; grasp how strategic frameworks can help your business adapt flexibly to opportunities. This book is written for small business managers with fewer than 50 employees or department managers in large companies with autonomy. The purpose is to help you define the company's intentions from a strategic perspective, consider the driving forces behind its growth, set business goals, and then regularly evaluate business performance. Sometimes, determining the size of a business is not based on its scale but on the time it has been "in business." This book holds special significance for those who wish to try long-term strategic planning, for those who are confused by diverse concepts, and for those who simply want to develop their businesses using simple perspectives.