Meaning Conveyance—Symbol Theory and Methods of Product Design

Author: Yang Sixin
Publisher:
Publishing Time: Not available
Features: Symbols, as products of human culture, serve as carriers for communication and emotional expression. The research and application of semantic communication in product design aim to meet consumers' diverse psychological, social, and cultural needs through the value of symbols. From a human-centered design philosophy, good product design is far from sufficient with only physical functionality. Product design symbol theory extends the concept of good product design and enriches its inherent meaning. Transferred from linguistic symbol theory, product symbol theory seeks to express specific semantics through product form: form expresses function, and further conveys emotions and cultural connotations. The chapters compiled in this book are based on insights derived from theoretical research and teaching practice, primarily focusing on facilitating teaching and student comprehension. Through the analysis and application of theories and examples covered in this book, students can be trained to understand and analyze products from the perspective of semantic communication in design symbols, gradually applying these insights to design practice to enhance creativity and make designs more impactful.