Secondary Vocational School Construction Economics and Management Series Textbooks - Public Relations Basics

Author: Zhang Ming et al
Publisher:
Publishing Date: 2000-12-01
Features: This book is compiled based on the teaching syllabus for Public Relations Basics in secondary vocational schools. It has been reviewed and recommended by the Construction Ministry's Secondary Vocational School Architecture and Real Estate Economic Management Professional Guidance Committee. The book covers the following content: Overview of Public Relations, Public Relations Organizations and Personnel, Public Relations Work Procedures, Corporate Culture, Public Relations Planning, Public Relations Etiquette, Public Relations Technology, Public Relations Special Events, Public Relations and CI, Public Relations Cases. The book focuses on the basic theories and practical techniques of Public Relations. Each chapter is followed by review questions and practice questions.