Salespeople's essential reading

Author: (USA) Seth Godin
Publisher:
Publish Date: 2003-07-01
Features: Selling is just a skill, just like all other skills—whether it's skiing or performing surgery—it requires mastery of certain specific techniques. Although the myth of the "natural salesperson" is extremely common, in fact, sales skills can be learned. How to learn sales terminology and skills, conduct market analysis and research, how to explore gold mines, set customer groups, how to schedule time to visit customers, learn to shape a good impression, tactfully explore questions, how to introduce products, persuade customers to buy products and complete transactions, always maintain a crisis awareness, how to maintain sales volume and continuous management.