Promotion Management in Practice

Author: Zhou Guanghua
Publisher:
Publish Date: 2003-04-01
Features: How to comprehensively and effectively utilize modern promotional methods to help businesses expand and solidify their market has become a topic of common concern in both academia and the industry. Building upon traditional academic achievements in promotion, this book also incorporates emerging promotional methods and techniques from the past decade and a half, making it a comprehensive and authoritative work. The book focuses on introducing various promotional methods such as product promotion, price promotion, public relations promotion, direct response promotion, packaging promotion, and more. It aims to provide a comprehensive understanding of promotion for marketing professionals in businesses today, offering valuable insights and references for them to draw upon.