Creativity Expansion Training - Group Training Manual

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Features: "Creative Expansion Training" is not a book for the weak; it is a book that combines scientific rigor, fun, and challenge. The structure of this book is very simple and clear. Chapter 1 and Chapter 2 mainly explain how to use this book and review some basic theoretical research on creativity. From Chapter 3 to Chapter 8, it gradually shows you some exercises, telling you how to implement these exercises according to your needs, and then provides a summary of the exercises. Chapter 9 presents more advanced exercises and discusses the challenges we face when transforming original creative materials into useful market products, programs, and services—these things we call "innovation." At this point, we all mentally evaluate how much effort it will take to create a market product and service. To this end, Chapter 9 proposes a path that uses many methods in this book to simplify the creative process. However, the key point of this book is still about creativity itself. Although methods can help us increase the quantity and quality of creative ideas, there is no creativity without innovation. Dr. Robert Epstein, the author of this book, graduated from Harvard University and is the founder of generative theory. He has written this group training manual for developing creativity, combining his more than 20 years of theoretical research and business consulting experience. This book briefly introduces generative theory and designs more than 30 training projects around four strategies to enhance creativity: capturing, challenging, expanding, and enabling. These projects are not only highly practical and operational but also fun and engaging, making it easy to motivate participants. They help improve the creativity of teams and individuals in a cheerful atmosphere. This book is not only suitable for business organizations or training institutions to train employees but also for teachers to teach students. In fact, for anyone who is committed to developing their own creativity, this book is an excellent choice.