Marketing Performance Improvement Assessment (Includes Disc) (Includes Disc)

Author: Nan Zhaoxu
Publisher:
Publish Date: 2003-05-01
Features: "Marketing Performance Improvement Assessment" is presented in a DIY concept electronic graphic interactive format, combining a book with a CD-ROM disc. It is the first comprehensive book in China to detail the assessment methods for competency, job, and performance in marketing center positions. It is practical, operational, and offers a systematic approach to assessing marketing work before, during, and after the process. · This book is the first comprehensive book in China to detail the assessment methods for competency, job, and performance in marketing center positions, offering practicality and operability. · The book provides a systematic approach to assessing marketing work before, during, and after the process, with scientific and rigorous assessment methods and tools. · The publication of this book helps company supervisors understand the importance of performance assessment and the specific operational procedures, enabling them to develop a comprehensive performance evaluation system and implement it within the organization. · The book is also accompanied by a CD-ROM disc. Readers can simply click on the electronic file codes or names in the relevant text to enter a rich interactive e-world; users can read, search, and apply it to management, testing, and training work as needed.