What Can We Learn from Avon? - Talking about Direct Selling in a Direct Selling Year

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Features: From 1886 when David MacKinnon founded "California Perfume Company" to today, Avon has gained worldwide acclaim, spanning 118 years of history. Thus, it is entirely appropriate to call Avon a brand with "a century of heritage." Additionally, in the eyes of consumers, Avon is highly regarded as the brand with the most feminine essence in the cosmetics industry, which perfectly reflects a crucial aspect of Avon's corporate culture—understanding women better than women themselves. Avon takes it upon itself to "care for women." Across the world, Avon supports women's development in economic, cultural, and sports aspects. Established in 1992, the "Avon Global Women's Health Foundation" has raised over $75 million to date. Its subsidiary, the "Avon Breast Cancer Awareness Fund," has provided $55 million for early detection and education of breast cancer, becoming the largest funder in the U.S. dedicated to women's fight against breast cancer. In the eyes of consumers, Avon is also a messenger of compassion, bringing health and love to them. In 2001, with the theme of caring for women and children and empowering women, Avon founded the Breast Cancer Awareness Fund and launched the "Walk Away from Breast Cancer, Live a Healthier Life" public welfare campaign. In 2001, on Mother's Day, Avon held a large-scale charitable event in Beijing titled "New Century, New Women, New Look." Overall, whether it's the Avon brand or its "Avon Lady," they convey a sense of fashion but also warmth. We believe that Avon's values, management system, and the spirit of Avon people will lead the brand to even greater glory.