CMD—Marketing Director----(Frontiers of Managers Series)

Author: Qin Zhihua, Editor-in-Chief
Publisher:
Publish Date: 2005-01-12
Features: The marketing director mentioned in this book refers to the main person in charge of the marketing system who enters the level of enterprise decision-making, and is a senior management personnel of the enterprise. The marketing director must carry out marketing work from the perspective of the survival and development of the enterprise, and must communicate with senior management and other relevant departments to ensure that the enterprise's strategy and plans can start from market demand and adapt to market changes. In the work of the marketing director, the following issues must be emphasized: (1) How to combine market needs with corporate capabilities; (2) How to combine short-term gains with long-term development; (3) How to combine cost reduction with increased variety. The above three aspects of issues constitute the main thread of the marketing director's work. This book takes the perspective of senior management, focuses on the position of the marketing director, combines the practice of enterprise management in China, and analyzes and solves problems starting from specific work scenarios, making it practical, strategic, and localized.