Keep the service going—Marketing service practical skills

Author: Liu Wei, Yang Jian
Publisher:
Publish Date: 2005-08-01
Features: This is a unique book that completely subverts and reflects on traditional marketing concepts, proposing new thinking in marketing services. The book goes beyond the "tactical behavior" of general corporate marketers, viewing techniques from a strategic height while fully connecting with reality, rooted in practicality, and serving practical applications. It tells marketers not to focus solely on their own performance and interests during the sales process, but to adopt a customer-centric approach, using service to move and win customers, making them your loyal and long-term customers, thereby achieving stable performance.