Company Strategy (English Version)

Author: David J. Collins
Publisher:
Publish Date: 2002-03-01
Features: Strategic research is generally divided into two fields: one is business strategy focusing on competitive advantage, and the other is corporate strategy focusing on corporate management. This book skillfully bridges the two strategies by proposing a unified methodology with excellent economic performance and introducing unique research findings, such as the concept of the "value creation zone," which combines industry and resource-based corporate competitive strategies. The "triangular corporate strategy" is a distinctive framework for evaluating corporate strategies. This book is a distillation of the author's corporate strategy course at Harvard Business School. Its views are highly acclaimed and widely applied. Renowned professor Michael Porter praises the book as "an important work that combines theory and practice, leading the trend of corporate leadership." This book is suitable for management students, MBA students, and senior corporate managers.