Crisis Gate

Author: NINASUM Editor-in-Chief
Publisher:
Publish Date: 2006-01-01
Features: The ancient Chinese saying goes, "Be prepared for adversity in times of peace" and "Plan for the rainy day." Even multinational corporations, even Fortune Global 500 companies, and even well-trusted, renowned brands can still face reputational crises. Regardless of the cause of such crises, prevention is most important. But if they cannot be avoided, one must learn how to handle them—how is the most appropriate way to do so? Paths are made by people, methods are thought up, and experience can be drawn upon. Look at the causes, consequences, and details of over 40 crisis events involving well-known brands from 2003 to 2005. Perhaps they will be useful in the future! This book consists of four parts: case analysis, event summaries, media coverage, and excerpts from reports. After each case, the number of news articles and web pages found through Baidu keyword searches are indicated for supplementation. The uniqueness of this book lies in: it does not offer any commentary on the events themselves but lists the stories behind them, the deep and complex factors of the crises, the decision-making processes of company management and leaders, and more. After thoroughly reading these cases, readers will gain a general understanding of the role and responsibilities of the media in corporate crisis events, as well as an appreciation for the universality and destructive power of crises. They will also better understand the importance of crisis management in business operations. This book consists of four parts: case analysis, event summaries, media coverage, and excerpts from reports. After each case, the number of news articles and web pages found through Baidu keyword searches are indicated for supplementation.