Consumer Psychology Synchronous Pass at Peking University Yanyuan

Author: Zhao Qian, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: This book is a supplementary guide for the self-study exam of "Consumer Psychology" in the National Higher Education Self-Study Examination.
Basis for Compilation: 1. The "Self-Study Examination Syllabus for Consumer Psychology" issued by the National Higher Education Self-Study Examination Steering Committee; 2. The textbook "Consumer Psychology" compiled by the National Higher Education Self-Study Examination Steering Committee (Renmin University of China Press, edited by Li Ding).
Features of the Book: 1. Organized according to the assessment knowledge points and ability levels specified in the exam syllabus, following the latest format. Each chapter includes a key point analysis and provides synchronized tracking and strengthening exercises for all possible assessment knowledge points, written in exam question formats, to help candidates solidly and accurately master the chapter content. 2. Provides explanations and examples for the key and difficult parts of each chapter, as well as solutions to recent exam questions. Each chapter also includes a knowledge network diagram, which offers practical guidance for candidates to comprehensively grasp the textbook content, master key and difficult points, and correctly answer various question types. 3. The appendix includes two sets of mock exams, one set of latest real exams, and reference answers, to help candidates stay updated on the latest exam trends and directions. To ensure your success in the exam, we recommend using this book in conjunction with the "National Higher Education Self-Study Examination Standard Pre-test Volume" published by Xueyuan Press.