Travel Marketing

Author: Guo Yingzhi
Publisher:
Publish Date: 2006-09-01
Features: The tourism industry, as a vital sector and growth driver in the 21st century, has garnered widespread attention and active support from countries and regions worldwide due to its strong development momentum. Nations and regions have intensified their marketing efforts in the tourism market, especially in developed countries where tourism marketing theory and practice have become quite mature. This book, authored by Guo Yingzhi of Fudan University, is divided into 11 chapters, respectively elaborating on the introduction to tourism marketing, tourism marketing research, the tourism marketing environment, factors influencing tourist behavior, tourist behavior patterns and decision-making evaluation, tourism market segmentation, tourism product strategy, tourism pricing strategy, tourism distribution channels, tourism marketing strategy, and tourism marketing management. This textbook is designed for undergraduate and junior college students majoring in tourism management, as well as professionals in the tourism industry.