Modern Motivation Theory and Application

Author: Yu Wenzhao
Publisher:
Publish Date: 2006-10-01
Features: Motivation is the core of human resource management. Managers at all levels consciously or unconsciously apply some motivational theories and models every moment to guide their management practices. The title of this book is "Modern Motivational Theories and Applications," with a focus on comprehensively introducing the content of modern motivational theories, including the "Chinese Motivational Theory and Models" proposed by the author of this book. Obviously, any national theory or model will ultimately belong to the world. Therefore, in the book, we introduce foreign and Chinese motivational theories and models in a unified and comprehensive manner from this perspective. Another key focus of the book is the application of motivational theories and models in practice.
Motivation is the core of human resource management. Managers at all levels consciously or unconsciously apply some motivational theories and models every moment to guide their management practices. In recent years, China has made significant changes and progress in politics, economy, and culture, and scholars both domestically and internationally have also made great strides in research in this field. Adhering to the principle of keeping pace with the times, it has become the mission and responsibility of the author to rewrite and compile a motivational theory textbook with a contemporary character and greater social needs. The title of this book is "Modern Motivational Theories and Applications," with a focus on comprehensively introducing the content of modern motivational theories, including the "Chinese Motivational Theory and Models" proposed by the author of this book. Obviously, any national theory or model will ultimately belong to the world. Therefore, in the book, we introduce foreign and Chinese motivational theories and models in a unified and comprehensive manner from this perspective. Another key focus of the book is the application of motivational theories and models in practice.