Clothing market research and forecasting

Author: Yu Jianchun
Publisher:
Publish Date: 2002-01-01
Features: The book "Clothing Market Survey and Forecast" combines the reality of China's clothing industry moving towards the world and aligning with international standards after China's entry into the WTO. It adopts a fresh perspective, utilizing a large number of modern clothing market survey and forecast examples and case analyses to vividly and concisely explain the basic theories and skills of modern clothing market survey and forecast. The book is characterized by being easy to understand, highlighting key points, and strong in practicality and operability. The content of the book is divided into three main parts: Modern Clothing Market Survey, Modern Clothing Market Forecast, and Case Analyses of Modern Clothing Market Survey and Forecast. This book can not only serve as a textbook or teaching reference for vocational and technical colleges but can also be used as a teaching material or reference for on-the-job training and self-study.