Enterprise Strategic Management

Author: Zhou Bing
Publisher:
Publish Date: 2006-10-01
Features: Corporate strategic management is a timeless theme in the market economy and the lifeline of corporate survival and development. With China's entry into the WTO and the rapid advancement of the market economy, as well as the acceleration of China's economic globalization, society urgently needs a large number of skilled professionals who not only master corporate strategic management knowledge but also possess the ability to formulate and implement corporate strategies. This textbook follows the basic processes and principles of corporate strategic management, striving to highlight practicality, and systematically introduces content such as the corporate strategic management system, industry and competitive environment analysis, corporate resource and capability analysis, competitive strategy, transnational operation strategy, strategic evaluation and selection, strategic implementation and control, strategy and organizational structure, and strategy and corporate culture. The entire book adopts a novel and unified formatted design, including learning objectives, introductory case studies, chapter summaries, reflection and exercise questions, case analysis questions, etc., to achieve a good balance between moderate theory and rich practical teaching. This book can serve as a textbook for higher vocational and college majors such as corporate management, marketing, and business administration in economics-related fields, as well as a training manual for corporate employees and professional managers. It is also a valuable reference for a broad range of self-learners.