Fine Management V- Winning with Brand

Author: Luo Li
Publisher:
Publish Date: 2006-10-01
Features: This book is based on the principle of "teaching people to fish," citing a large number of examples from both domestic and international sources related to brand fine management. It combines the author's practical experience and theoretical research results in brand planning, management, and execution, conducting comparative analyses of local brands. Additionally, the author provides in-depth analyses and discussions on the problems faced by local brands and the impacts of these issues, as well as how to correct them. In certain chapters, the author also takes the opportunity to critique many current "brand fantasies" and proposes his own unique insights. When it comes to the development of local brands, this book undoubtedly serves as a reference and catalyst. Therefore, if your work is already or will soon be related to branding, Mr. Luo Li's masterpiece is an invaluable choice: not for any other reason, but because in his lengthy career, he has undergone comprehensive training as a brand planner, brand executor, brand manager, brand trainer, and brand researcher. We believe he can offer you more rational insights, a broader perspective, and more actionable advice on branding and its fine management.