Travel Management Professional English - (Second Edition)

Author: Duan Kaicheng
Publisher:
Publish Date: 2006-10-01
Features: This book is a textbook for the 21st Century Curriculum of the Ministry of Education and a national-level planning textbook for the 15th Five-Year Plan. The book is divided into 15 chapters, which are: Chapter 1: The History of Course Management, Chapter 2: Management: Functions and Skills, Chapter 3: Decision Making, Chapter 4: Strategic Management, Chapter 5: Leadership Art, Chapter 6: Work Motivation, Chapter 7: Interpersonal Communication, Chapter 8: Restaurant Management, Chapter 9: Hotel Management, Chapter 10: Travel Agency Management, Chapter 11: International Financial Management, Chapter 12: Management Support Systems, Chapter 13: Tourism Economics, Chapter 14: Tourism Marketing, Chapter 15: Business Research Methodology. This book is suitable for students majoring in Tourism Management in higher education institutions and can also be used as a reference for students from other disciplines.