Designers Discuss Successful Enterprise Color Marketing Cases

Author: (Korean) Kim Ningjie, Jin Yingren
Publisher:
Publishing Date: 2006-10-01
Features: Color marketing is one of the most effective marketing tools in today's business society. This book features contributions from multiple experienced professionals in the field of color marketing. By deeply analyzing successful case studies of color marketing strategies used by renowned South Korean companies and products, the authors share with readers the creative process, design process, color marketing methods, and market effectiveness of various successful experiences. The content of this book covers a wide range of areas and is highly practical, providing systematic references for advertising designers, color marketers, and graphic designers that combine theory with practice. ... Through an in-depth analysis of successful case studies of renowned South Korean companies and products that have gained market recognition by employing color marketing strategies, the book shares with readers the insurance process, design process, color marketing methods, and effectiveness of various successful experiences.