Cultural heritage of time-honored brands

Author: Cao Yuan
Publisher:
Publish Date: 2003-08-01
Features: This book is not a lengthy theoretical treatise on corporate culture, nor does it dare to prescribe a few magical remedies for establishing corporate culture. The "Glossary of Common Knowledge on Corporate Culture" included in the book is also designed to be simple and clear, serving as light reading for leisure time. In short: it is necessary to appreciate and savor the traditional culture embedded in Chinese time-honored brands, as they are truly treasures. This book integrates the cultural heritage of time-honored brands with common knowledge of corporate culture, discussing the turbulent history of Chinese time-honored brands, modern enterprises, and the cultural traditions they deeply uphold. The time-honored brands introduced in the book include: Moutai Liquor, Jingdezhen porcelain, Quanjude, Tong Ren Tang, Rongbaozhai, and more.