Operating Sports (The Business Strategies of American Sports Leaders)

Author: [USA] David Carter, Darren Rovell, translated by Ding Shan and others
Publisher:
Publish Date: 2004-07-01
Features: Don't be misled by the entertaining and competitive content in this book. The cases it provides, though drawn from the sports world—from the National Association for Stock Car Auto Racing (NASCAR) to the Dallas Cowboys—reflect crucial business operation principles. David Carter and Darren Rovell use examples from the sports world to teach us how to build brands, manage crises, and handle other common business challenges. It tells us how to succeed in major sports business, a must-read for domestic sports business operators! This book examines sports from a unique perspective, recognizing the trends it is forming—complex and ever-changing business, not just entertainment and games. It is concise, engaging, and informative. Readers can enjoy the thrill of compelling sports stories while learning important business practices and principles, making it a rare gem. The book is rich in content and highly engaging. It truthfully tells us about the stories of notorious sports stars and how they do business. It focuses on fascinating and unbelievable behind-the-scenes stories in the sports world, which influence how we do business today. Reading this book is truly a pleasure.