Effective Marketing (Creating Competitive Advantage - 3rd Edition)

Author: Qikemangde (USA), Damico (USA), Translated by Sang Lei, Huang Cuiling
Publisher:
Publish Date: 2003-08-01
Features: The internet is changing everything, and this book is no exception. It is constantly revised and improved, with unique characteristics. This book emphasizes the importance of marketing in gaining competitive advantages in the era of global economic integration and e-commerce. It skillfully combines e-commerce awareness with marketing strategies, analyzing relevant marketing concepts accurately in a relaxed and engaging atmosphere, and providing practical examples of marketing. The authors combine the rise and fall of many famous e-commerce companies to explain the impact of the internet on marketing and how to leverage information technology to seize favorable opportunities in business competition. This book is suitable for undergraduate and graduate students in marketing, as well as MBA students.