Business Economics -- Essentials of Business Administration

Author: (British) Nalis, Parker, translated by Zhang Jian
Publisher:
Publishing Date: 2003-02-01
Features: This book introduces the market mechanism, competitive mechanism, and pricing mechanism that enterprises face in the process of operational decision-making, helping senior management make the best choices based on the principles of game theory and relevant economic policies. It also briefly introduces the theory of asymmetric information, game theory, and econometric forecasting. The authors are senior faculty members of Cranfield School of Management, ranked second in business management education in the UK. The book is valuable for both business management students and professionals.