Negotiation (The Art of Haggling)

Author: Edited by the editorial team of "Harvard Business Review" and "Harvard Business Management," translated by Li Shangjie and Luo Yaqin
Publisher:
Publishing Date: 2005-11-01
Features: In today's rapidly changing market society, negotiation is becoming increasingly important. Whether individuals or organizations must approach negotiation cost-effectively. Excellent negotiation can build good relationships and bring about a win-win situation. Poor negotiation may damage relationships, cause cooperation plans to fail, and result in significant losses. Outstanding negotiators are not born; anyone can become an excellent negotiator through hard work. This book has lofty aspirations, emphasizing collaborative negotiation, and advocates that the core elements of negotiation are to achieve goals by changing negotiation perspectives based on clarifying both parties' interests, and to establish long-term strategic cooperative relationships. The book covers several aspects, including facilitating collaborative negotiation, building and maintaining strategic intelligence, dealing with negotiation pressure, and cross-cultural negotiation. The book progresses from simple to complex, explaining in a clear and engaging manner, greatly benefiting managers in improving their management skills.
Clarify goals, achieve win-win results;
Innovate perspectives, form strategic alliances;
Overcome pressure, maintain invincibility;
International cooperation, avoid cultural pitfalls.