Author: Michael Porter
Publisher:
Publish Date: 2005-08-01
Features: This is one of the renowned three-part series by Michael Porter, a prestigious professor at the Harvard Business School, and another classic in the field. Every book he writes has become a must-read for middle and senior management in domestic enterprises, as well as for graduate students. His theories are all based on comprehensive and detailed scientific research, making them highly practical. This book explores the challenges of implementing these universal theories in practice. It examines how a company can create and sustain competitive advantages. These findings stem from the author's research and practice in competitive strategy over the past decade. The book reflects the author's deepening belief that the failure of many corporate strategies is due to the inability to transform broad competitive strategies into concrete steps to gain competitive advantages. The idea of this book aims to bridge the gap between strategic formulation and implementation, rather than separating the two, as many works in this field do.
Porter's Trilogy of Competition (Competitive Advantage)
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