China General Manager's Handbook -- Management Manual: Management Manual

Author: Liu Wei
Publisher:
Publish Date: 2003-03-01
Features: The world's newest outstanding management model, ready to use anytime! This is a daily work manual written specifically for Chinese general managers and senior corporate executives, with distinct Chinese characteristics, suitable for the current development level and status of Chinese industrial and commercial enterprises. It is synchronized with the newly promulgated relevant policies and regulations of the state, new and fast, authoritative and accurate, comprehensive and detailed, and easy to find. In today's era of economic globalization and high-tech competition, the speed of knowledge growth and technological updates is accelerating, and the fields of management practice are constantly expanding and intersecting. Management decision-making can no longer rely solely on intuitive judgment and experiential knowledge; theoretical guidance and quantitative analysis have become important determinants of corporate success and operational performance. Management is a compulsory course for general managers, and mastering practical and efficient management methods is the foundation for the development and growth of a business. Roger Folk once said, "What kind of managers you have determines what kind of company you have." This shows that efficient management is extremely important for a business, but the problem also follows. Although current general managers urgently need to comprehensively, systematically, and deeply understand all aspects of corporate management, they are often constrained by time and energy, making this beautiful wish often just a pipe dream, something that is within sight but out of reach. Based on the above understanding, we have organized the writing of this professional manager's desk reference, hoping to help busy general managers. The features of this book are as follows: (1) It provides detailed answers and explanations for key and difficult issues in the daily management work of general managers in corporate finance, information management, human resource management, customer relationship management, strategic planning, identification and establishment of corporate core competitiveness, and the impact of e-commerce on businesses. However, it largely avoids the flaw of general management literature that emphasizes theory over application, thereby providing practical help and guidance for general managers. (2) The language is easy to understand, and flowcharts and operational key points are provided for process management in the above fields, aiming to make general managers understand at a glance and be able to put them into practice immediately, so that they can quickly master relevant management practices. (3) This book is highly practical, with most content derived from the work practice of managers, allowing it to quickly address the themes of various fields without wasting time and energy on superficial language. (4) This book emphasizes a global perspective on management and introduces some important management classics, as well as the management terminology that general managers must master. It also includes typical cases at the end of most chapters to help them better absorb relevant management knowledge. Since the essence of management lies in practice and results, this book particularly emphasizes practice and encourages general managers to actively engage in practice, accumulate their own management experience in actual work, and truly view management as a dynamic process—this is also one of the purposes of compiling this book.