Author: Barry Nalebuff (USA), Ian Ayres | Translated by
Publisher:
Publish Date: 2005-09-01
Features: This book should be titled "The Joy of Innovation." Nalebuff and Ayres help us find new ways to view and solve problems. Their passion is infectious, and their guidance gives us strength. — Peter Bell, Chairman of the U.S. Agency for International Development, "Innovation DIY" accepted the challenge of daring to dream proposed by Robert F. Kennedy and applied it to the business world. Nalebuff and Ayres proposed several interesting financial products, including the redesign of home mortgages. The competition in the financial market is fierce, and to stay ahead, one must constantly innovate. Therefore, if their innovation tools work in the financial market, they should work anywhere else. Why not? Indeed! — Walter J. Specht, Chairman and Chief Operating Officer of This inspiring book is a must-read for anyone who wants to transform businesses or governments. — Joseph Stiglitz, Nobel Prize in Economics winner In this era where innovation is in high demand but results are scarce, "Innovation DIY" offers a refreshing and unique approach, enabling us to view everyday problems creatively and design ingenious solutions. — Bill George, Former Chairman and CEO of This book teaches us how to innovate through practice. It immerses you in the joy of independently discovering new ideas in an engaging and creative way. — Farny Ginell, Harvard Law School The book is filled with wisdom and optimism, brimming with brilliant ideas—from reducing workplace discrimination to improving toilets and phones, and inventing new drinks—all aimed at creating a better world. I have been using the wisdom in this book to rethink the problems and setbacks of the 21st century, turning them into sources of great ideas. I guarantee that after reading this captivating book, you will become an expert in problem-solving. — Robert Brown, Executive Chairman and Co-founder of, "" recipient of《》 Life is not perfect, and many aspects of the world around us leave much to be desired. Yet, we often remain indifferent to these shortcomings, believing that such innovative changes can only be done by experts. However, this book introduces a fresh perspective, clearly telling us: innovation is not just for experts—we all have this creativity! In fact, there are many brilliant ideas waiting to be discovered. If you truly master and flexibly apply the right methods, you will become an innovation expert! This book introduces four tools for generating ideas and selects numerous real-world cases from business, law, and daily life to demonstrate how to use these tools to creatively solve problems. It not only greatly helps individuals enhance their innovative awareness and improve their problem-solving skills but is also an invaluable resource for policy-making in organizations. As Nobel Prize-winning economist Stiglitz said of this book: "This inspiring book is a must-read for anyone who wants to transform businesses or governments."
Innovative DIY (Solving problems around you using creativity from daily life)
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