Author: Li Guizheng Duan
Publisher:
Publish Date: 2005-04-20
Features: "Joint Venture," once a resounding term in our era! Reflecting on the past, the fervor of joint ventures was so intense precisely because both parties had immense expectations of future profits. Due to political, economic, cultural, and corporate-specific circumstances, this process clearly manifested as a three-stage, two-phase progression from "cooperation" to "joint venture" and then to "wholly-owned." Weddings are always filled with sweet fantasies, while departures are filled with the pain of disappointment and loss. The qualitative change from joint venture to wholly-owned status has staged a series of major failures in joint ventures between Chinese and foreign enterprises. Whether foreign-funded or domestic companies, their vibrant dreams were shattered by the gray reality. In terms of outcomes, many joint ventures in China ultimately faded as both brands and channels disappeared, leaving foreign investors to embark on their own wholly-owned paths, while Chinese partners were left with only money and outdated technology—or sometimes even no money at all. How many people have been driven back into history, reflecting on the once bustling, now desolate memories? What have we truly gained? This book examines ten cases of failed joint ventures—such as Robust, PepsiCo, and Lenovo—familiar to contemporary Chinese people, whose products and services are ubiquitous across the country. These joint ventures, which emerged in the mid-to-late 1980s, have weathered nearly two decades of storms, with both sides experiencing gains and losses. The author not only details the course of each joint venture but also provides rational evaluations from the perspective of economic globalization. This book serves as an invaluable textbook for modern enterprises.
What did joint ventures leave us with? (Analysis of the Top 10 Failures of Sino-foreign Joint Ventures)
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