Value Networks of Multinational Corporations and Competitive Advantage (Group Competition Based on Customer Value Transfer)

Author: Zhou Xuan
Publisher:
Publish Date: 2005-12-01
Features: The demand of customers for value combinations has shifted multinational corporations from managing a single value system to integrating multi-dimensional value systems. This is a significant reason for the emergence of value networks in multinational corporations. This book analyzes the characteristics and roles of parent companies and network members in building network competitive advantages, explores the relationships and structures of value networks, and comprehensively applies theoretical methods. Starting from customer-allowed value, it systematically and deeply explains the competitive advantages of multinational corporate networks. Specialized research on this topic is indeed scarce domestically and rare internationally. The two dimensions of value creation and value management proposed in this book are an essential refinement of many advanced operational models of multinational corporations in the information age, providing a theoretical basis for multinational corporations to build competitive advantages centered on customer-allowed value. It offers practical guidance for international business.