Coffee Shop -- Four Principles of Business Management in Good Times and Bad Times

Author: Leslie A. Yee
Publisher:
Publish Date: 2004-01-01
Features: This book is a story about the Al's Espresso coffee shop. Although it is presented in a fictional form, its content is mostly true. The coffee shop was a sensation in Seattle. As a coffee company, it deliberately maintained a small scale and inspired fervent customer loyalty, always thriving in business. This book describes the secrets of the coffee shop's success, which are equally applicable to any business, whether it has 20 employees or 20,000: respect customers, trust employees, create passion around the product, and earn honest profits. These are core elements for a well-managed business and a fulfilling life. As you read this book, you will experience a company where everyone wants to work long-term, customers are greeted by name and treated with respect, and the lines between serving customers and running a business are blurred. After reading this heartwarming story filled with laughter and warmth, whether you are an employee or a company manager, you will gain insights into the desirable realm of business operations and the perfect value of personal work.