David Challenges Goliath (33 Legends of Winning the Competition with a Small Business in the West and East)

Author: Klaus Schmeichel (Germany), translated by Zhen Nannan and Xia Qing, reviewed by Diao Xiaoying
Publisher:
Publish Date: 2005-11-01
Features: The author, Mr. Schmeichel, is not an economist but a writer who vividly and humorously depicts peculiar phenomena in economic history through conversational storytelling. This book selects 33 stories from numerous cases of small Western and European companies challenging and ultimately defeating larger competitors, naming them after the biblical story of David defeating Goliath. Should one enter a saturated market? There's no need to rigidly adhere to the seemingly unshakable truths of economic life! Because there will always be such unnoticed newcomers who not only make strong competitors swallow bitter fruit but even, unexpectedly knocking them down with small fists. In this book, you will see:
A champagne from former East Germany actually defeating a traditional brand to become the leader of the market.
An Austrian kid with poor English skills surpassing the American icon Sylvester Stallone and even becoming a political star.
A film with a modest budget squeezing a blockbuster starring the red-hot Hollywood sex symbol Robert into the corner of cinemas.
A market share comparable weekly news magazine suddenly emerging alongside the German magazine Der Spiegel, which sold over a million copies.
When brave and clever unknowns step onto the stage to challenge market giants, the frequency of David-style legends far exceeds our expectations.
This book proves that there are no invincible enemies in economic activities. In this book, you will discover David's success:
Leveraging the development of the company's core competitiveness at the right time.
Relying on a firm business philosophy and long-term development rules.
Utilizing self-advantages and integrating social resources.
Employing exquisite management skills and unique marketing strategies.
This book is the sister volume to "Major Economic Blunders in the West." Together, they offer a positive and negative perspective, allowing you to grasp the essence of economic life and personal development.