Organizational Behavior (7th Edition)

Author:】(USA) Gerald Greenberg et al. Fan Tingwei
Publisher:
Publish Date: 2004-03-23
Features: The textbook "Organizational Behavior" (7th Edition) edited by Gerald Greenberg and Professor Robert A. Baran has won the American University's Outstanding Book Award. It serves as a teaching material for graduate and undergraduate students in psychology and management departments. In this completely revised edition, it provides future managers with fundamental knowledge of people and their behavior in a business environment. The content covers topics such as how to motivate employees, how to provide feedback on their performance, how to influence employees, and how to help them cope with stress, among others. The book is newly compiled and engaging, with rich content. This new edition carefully balances theoretical research and practical application, which has always been a distinctive feature of the book as a highly readable textbook. The book also includes the following new content:
- A new section on global organizational behavior analyzes the universality of organizational phenomena and the constraints of national cultures.
- A new chapter on technology in organizations focuses on the impact of modern and traditional technology on human organizations.
- A new chapter on managing your own behavior links careers and work stress, offering new insights into self-development and self-awareness.
- A new chapter on prosocial and deviant behavior in organizations provides new material on deviant behavior in organizations (such as aggression and theft).
- A new chapter on culture, creativity, and innovation offers new content on how individual and collective creativity promotes organizational innovation.
Each chapter includes two short sections: Ethical Issues and Global Issues. These sections encourage readers to consider how modern organizations face ethical dilemmas and global challenges.
Each chapter also includes two new sections: Trends and Winning Strategies. Trends highlight the best practices of some companies today, while Winning Strategies provide readers with a guide to applying organizational behavior principles in practice.