White Wine Fronde (Enterprise Response and Character Interpretation Under Market Changes)

Author: Wu Mian
Publisher:
Publish Date: 2005-06-01
Features: This is a detailed and comprehensive work on China's baijiu industry. "Baijiu in Turmoil" records numerous mainstream enterprises and figures, focusing on their strategies in response to market changes. These influential leaders in China's alcohol industry will remain etched in the memories of those passionate about the trade. - Liu Yuan, Secretary-General of the China Alcohol Business Association
"Baijiu in Turmoil" upholds the consistent editorial mission of the New Food magazine. The book is filled with practical case studies from enterprises, which is precisely its value. - Li Jiafa, Renowned Professional Strategist in the Alcohol Industry
An ancient yet evergreen market and industry, a group of familiar yet unfamiliar enterprises and figures. This book is essentially composed of "My Baijiu Diary," "Baijiu Trends and Leading Enterprises," and "Elite Interviews." It highlights the specific performances of mainstream baijiu brands in market operations. To reflect the genuine responses of enterprises in the face of change and transformation, the articles are written in the present tense, focusing more on processes and details while omitting so-called principles and methods. Those who truly understand enterprises, management, and marketing can surely discern profound insights and truths from the details!
Getting infinitely close to fleeting, real details, where both angels and demons often coexist. This is an era of massive transformation, where market competition and enterprise restructuring are ubiquitous. Reality constantly shifts, and problems keep surfacing. The modern baijiu industry is like a fleeting shadow, with us moving through dynamic changes every day, every hour, every minute. Perhaps, from the fragments of history just passed, we can see a true of the industry, providing a precious reference for the present. We hope this book can offer rich reference value for other industries and enterprises. Because everything happening in the baijiu industry is also happening in other industries.