Corporate Communication (Principles, Methods, and Strategies)

Author: (English) Oliver, translated by Xie Xinzhou and Wang Jinyuan
Publisher:
Publish Date: 2005-11-01
Features: Today, all levels of organizational information dissemination are undergoing tremendous changes, which has a significant impact on organizational communication planners and practitioners. This book provides a comprehensive analysis and commentary on these changes. The authors emphasize the importance of interpersonal communication in a technology-driven society, as well as the crucial role of symmetrical communication in internal and external public affairs. The authors point out that direct contact, negotiation, mediation, and strategic planning at the functional and strategic levels can facilitate mutual understanding between individuals or groups in terms of work priorities and value perceptions. This can benefit both individuals and organizations. This book offers useful insights for undergraduate management students, MBA candidates, and managers who wish to improve their communication skills and enhance their overall understanding of communication as a discipline.