Globalization and Broadcast Television (Collected Papers of the International Academic Symposium on the Development of Broadcast Television)

Author: Chen Weixing Hu Zhengrong
Publisher:
Publish Date: 2001-08-01
Features: The internet was on the rise, the WTO was on the horizon, and the wave of globalization was surging. The development of China's radio and television faced the challenges of globalization, which was a major shift in the communication ecosystem structure at the turn of the century for Chinese advertising and television. How to operate the industrial market of the media, how to view the production relations of the media, how to respond to the impact of the internet on radio and television, how to grasp the expressive characteristics of audio-visual communication, how to interact with the increasingly open audience groups, and how to balance the regional development gaps in mass communication—what reference information and experience advice could foreign countries provide in these aspects? In the summer of 2000, the International Academic Symposium on the Development of Radio and Television in China, Japan, and South Korea was held at Beijing Broadcasting College, gathering dozens of domestic and international experts and scholars. They engaged in lively discussions on the aforementioned issues from the perspectives of journalism, communication studies, art, and international relations. The content of this book is the essence of those discussions.