Creative is the only way to fashion (Interview on Successful Advertising Slogans 2)

Author: Yu Chun, Editor-in-Chief
Publisher:
Publish Date: 2004-01-01
Features: This book elaborates on the role of advertising language, the phased characteristics of advertising slogans since the resumption of advertising activities, the philosophical issues in advertising, the localization of advertising creation in a global context, and the human-centered approach in advertising language. It also explores and analyzes successful advertising slogans.