History of Modern Business Development (Exploring the Secrets of Success of Global Renowned Companies)

Author: [Australia] Bowen and others, translated by Wang Hui and others
Publisher:
Publishing Date: 2004-01-01
Features: This book is an innovative textbook on the history of business development, integrating economic theory with practical examples to showcase the evolution of business in the UK, the US, Japan, and Australia over more than two centuries. Each chapter introduces a highly relevant topic, elucidates it through theory, and explores its historical examples and debates. The content includes case studies, original documents, charts, statistical tables, discussion questions, and post-class reading lists. The book covers the following themes: (1) The history and theory of corporate development (2) Entrepreneurs and management (3) Corporate finance (4) Markets (Government and Business). A History of Modern Business Development addresses long-standing concerns of entrepreneurs, managers, and students, highlighting the value of evaluating contemporary issues from a historical perspective.